Cosmetics Business' fantasy Traitors line-up – US beauty brand founders edition

By Lollie Hancock | Published: 8-Jan-2026

The Cosmetics Business team has drafted up a dream line-up of US beauty brand founders we would love to take part in a hypothetical beauty-themed special of The Traitors television show. Discover who made it into our fantasy castle…

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In honour of the US version of The Traitors returning to television today (8 January), Cosmetics Business has drafted a fantasy line-up of US beauty brand founders we would love to see in a hypothetical beauty-themed special of the show. 

Reality competition series The Traitors US, hosted by actor Alan Cumming, is returning for a fourth season, with the first three episodes landing on Peacock for US audiences.

Given that we put our heads together to draft our fantasy line-up of British and Irish beauty founders when the UK edition dropped last autumn, the Cosmetics Business team thought it only fair to draft a dream line-up of the founders from across the pond.

Who could sing a backwards lullaby like Vanderpump Rules’ Tom Sandoval?

Who would double cross a fellow traitor like Big Brother’s Britney Haynes?

Who would be bringing iconic outfits and glam to the Scottish Highlands à la Real Housewives’ Lisa Rinna?

Below is our fantasy The Traitors US beauty brand founder line-up and why we chose them. 

Let us know who you think would be fantastic in this hypothetical version of the show and why.

Cosmetics Business' fantasy US beauty brand founder Traitors line-up

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