Coty and GUESS? announce partnership

Published: 14-Aug-2009

Beauty group Coty, whose brand portfolio includes Calvin Klein and Vera Wang, has announced a new fragrance license agreement with lifestyle brand GUESS?. Coty will develop and market new GUESS fragrance lines and will also distribute existing GUESS fragrance starting from January 2010.


Beauty group Coty, whose brand portfolio includes Calvin Klein and Vera Wang, has announced a new fragrance license agreement with lifestyle brand GUESS?. Coty will develop and market new GUESS fragrance lines and will also distribute existing GUESS fragrance starting from January 2010.

"Signing with Coty is a quantum leap for our brand. We are convinced that Coty will bring GUESS to the forefront of the global fragrance market. This collaboration with Coty will provide the perfect platform for GUESS to create innovative, highly desirable and luxurious fragrances that reflect our company’s image and legacy. It symbolizes both a strategic and creative allegiance. We are very excited about our partnership with Coty”, stated Paul Marciano, GUESS? vice chairman and chief executive officer.

Coty chief executive officer Bernd Beetz said: ”With this partnership, Coty is inheriting a notable fragrance house. Our plans for expanding the reach of the GUESS brand will position the GUESS fragrance for accelerated global success”.

The GUESS fragrances line was previously held by Parlux. In the first week of August, the US fragrance company reported results for the three months ended June 30, 2009. Net sales for the first quarter ended June 30, 2009, increased 1% to $23.6 million, compared to $23.3 million for the same prior year period. Operating expenses were $16.9 million, compared to $19.6 million for the same prior year period, a decrease of 14%.

Neil Katz, Chairman and CEO, said, "We continue, during this difficult economic time which has kept the consumer at home, to look at further cost cutting measures."

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