Kim Kardashian’s Skims Beauty is shaping up to be one of the most hotly anticipated beauty launches in recent years.
Kardashian, who teased the beauty line across social media in June this year, all but confirmed its return in 2027 in a response to a comment on X (formerly Twitter) in September.
While many are excited for the beauty label's launch in 2027, this marks the third attempt by the founder and celebrity mogul at truly cracking the cosmetics category.
It started when the reality television star launched KKW Beauty in 2017 with make-up and fragrance.
Beauty giant Coty then acquired a 20% stake in the business for US$200m in 2021, and the brand relaunched a year later as SKKN by Kim.
Eventually, Skims bought Coty’s share in the business in March, along with Kardashian’s 80% stake, bringing the star’s clothing, cosmetics, skin care and fragrance businesses under one umbrella for the first time.
SKKN by Kim was shut down over the summer in anticipation of a relaunch under Skims.
But can Kardashian actually stick the landing this time in what is one of the fiercest and most competitive eras for beauty?
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
