Coty unveils new Chloe scent

Published: 27-Jul-2007

Coty announced today that a new Chloe fragrance is set to hit shelves in February 2008.


Coty announced today that a new Chloe fragrance is set to hit shelves in February 2008.

Coty acquired the Chloe license as part of its UCI acquisition in July 2005. The Chloe brand has not welcomed a new scent to the fold since Chloe Collection, which was launched in 2005.

“This acquisition was an important step in Coty's development. The group now holds the leading position on the worldwide fragrance market,” says Michele Scannavini, president of Coty Prestige. “Chloe considerably strengthens our designer fragrance offer. The launch of a new fragrance is a major step for us. This new fragrance reflects the values of the Chloe brand: a contemporary vision of femininity.”

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