Cultural differences rife in Asian beauty market

Published: 23-Sep-2014

Market researcher Mintel claims the Asian beauty market is a region of contrasts

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The Asian beauty market is a region of contrasts, says market researcher Mintel.

While Japan has the highest standard of living, it is the South Koreans who spend the most on cosmetics per capita, holding a position in Asia akin to that of the French in Europe.

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