Why longevity hacking is more than anti-ageing for tech bros

By Julia Wray | Published: 21-Jan-2025

Amid high profile new documentaries on defying ageing, Cosmetics Business discovers the benefits of longevity hacking

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From Goop’s Gwyneth Paltrow to DJ Steve Aoki, longevity – living better for longer – is a mission driving many in the public eye.

Advancements in longevity research and technology are enabling humans to significantly slow the biological pace of ageing… and the entertainment industry is taking note. 

In December, Edward Norton-narrated Longevity Hackers launched on streaming services Apple TV and Amazon.

The documentary brings longevity-curious celebrities including Aoki and skateboarder Tony Hawk together with experts, such as Yale’s Dr Morgan Levine, to demystify the root causes of ageing.

Then there’s Netflix’s new documentary for the New Year, Don’t Die: The Man Who Wants to Live Forever. This zeroes in on Bryan Johnson, a 47-year-old tech millionaire who is perhaps best known for his aggressive death-delaying regimen.

The Johnson documentary follows another Netflix offering, Live to 100: Secrets of the Blue Zones, by author and researcher Dan Buettner, which was released last year.

The film focuses on the diets, habits and activity levels of people living in the five regions in the world where people live the longest.

Naturally, this upswell in interest has many asking, ‘how does longevity hacking differ from good old fashioned healthiness?’

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