Damage limitation from Aveda

Published: 22-Jul-2010
Hair Care

Aveda’s new Damage Remedy Daily Hair Repair treatment has been clinically tested to instantly repair damage by 26%, while protecting it from further damage produced through heat styling, according to the hair care specialist.

The new treatment, described as a daily ‘vitamin boost’ for damaged hair by vp global creative director, Antoinette Beenders, contains a blend of botanicals including organically derived quinoa protein, sustainably sourced from Peru, which is said to penetrate the hair shaft to help facilitate repair.

Wheat protein meanwhile helps protect against thermal damage during heat styling, while soy-derived oil helps to detangle hair and protect it from breakage while combing. Certified organic essential oils of bergamot, ylang ylang and mandarin meanwhile provide an uplifting aroma.

For best results, Beenders encourages consumers to apply the leave-in product to damp hair before styling.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 new beauty launches you don’t want to miss

Read more
From rich fragrances by Kilian, Rare Beauty and Tom Ford, to sensitive skin care essentials from Youth to the People and M&S Beauty, these are this week’s biggest beauty launches.

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
  4. Face The Future grows luxury hair portfolio with Luxurious Look acquisition The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 9 beauty launches you need to know From gut-supporting patches from Kind to colour cosmetics from Rodial and UKLash, discover this week’s biggest new beauty launches

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 7 new beauty launches you don’t want to miss

From rich fragrances by Kilian, Rare Beauty and Tom Ford, to sensitive skin care essentials from Youth to the People and M&S Beauty, these are this week’s biggest beauty launches.
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From concept to shelf: The untold story of 7 iconic beauty products

YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam and CeraVe’s Moisturising Cream are category-defining beauty items. CB reveals how these products, and four others, reached cult status in our ‘Untold Story’ series
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Exclusive: Aveda cements its position in shine hair care with new ‘discovery’ pop-up

The Estée Lauder Companies-owned brand’s activation celebrates the launch of Aveda’s new Miraculous Oil, after discovering that shine is a pressing hair care concern among UK consumers
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 9 beauty launches out to wrap up January

Cosmetics Business rounds up the top new beauty launches, including a new sleep mask from Harry Styles’ brand Pleasing
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Year in review: 2024’s top beauty stories and highlights

A look at the beauty industry news stories that dominated this year, covering bankruptcy, legal woes and a celeb hair care boom
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

Cosmetics Business Picks: 8 new beauty picks to know this week

Cosmetics Business has rounded up eight new hair, fragrance and skin care launches which have caught our attention this week
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 9 new beauty launches to pick up in 2024

Cosmetics Business looks at the top hair care, skin care and cosmetics launches which have been released so far in January
Subscribe now