There will be:
- Marta Guerreiro, from SnapDragon Monitoring: On how the beauty threat landscape is evolving, and what scalable monitoring, detection and enforcement looks like when it comes to dupes, counterfeits and impersonation.
- Olivia Mazzucotelli, from TikTok Shop: On how TikTok Shop’s IP protection tools, escalation pathways and enforcement processes work in practice, from the inside.
- Kelly A Dobos MS, MBA, from University of Cincinnati: On cosmetic formulation, product integrity and what counterfeit beauty products really mean for consumer safety.
Together, they’ll tackle what beauty brand leaders need to know, and what to act on — as copycat risk grows more complex across social commerce.
De-Dupe the Copycats: Protecting Beauty Innovation and Consumer Safety on TikTok Shop
📅 1 July 2026 | 3:00pm BST
Register here: https://linkly.link/2kW2L
