Deciem, the owner of skin care brands The Ordinary, LoOPHA and NIOD, has pledged to remove one million kilograms of ocean and ocean-bound plastic by 2028.
The beauty brand owner has teamed up with 4Ocean, a global clean-up operation, to support plastic reduction across the globe.
More than 85% of Deciem's packaging is made from materials that are curbside recyclable, with plastic only making up around 13% of the company’s total packaging materials.
However, Deciem said it is committed to continuously searching for ways to reduce plastic usage and working with solution-based organisations to clean up what is already out there.
But the business is also aware of its position as a “consumption-based” service.
“We cannot be truly and fully sustainable within the current limits of sustainability in business,” Deciem said in a statement.
“However, we are committed to working hard to minimise our impact and working with partners to help us make tangible change.”
Deciem’s one million kilogram removal pledge figure is equivalent to removing 40 million bottles of The Ordinary’s Glycolic Acid 7% Exfoliating Toner, said the company in a statement.
Although beauty remains a significant contributor to ocean plastic, Anika De La Flor, Director, Environmental Sustainability (Global) at Deciem, told Cosmetics Business that now is not the time to cast blame.
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