Dermatological beauty is having a moment – here’s how packaging can help

Cosmeceuticals require packs with an eye on long term ingredient freshness, as well as consumer appeal, as Salman Shahid, CEO of OXO Packaging, explains

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The cosmeceuticals market is expected to grow to US$138bn by 2032, due to higher demand amid a rise in cosmeceutical prescriptions by dermatologists.

Cosmeceutical prescriptions also account for 30% to 40% of total dermatologic prescriptions globally, according to a report by NIH[1].

As a cosmeceutical business, crafting persuasive packaging is a surefire way to help establish a stronger brand and eventually boost sales. Here are some considerations.

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