Dior (LVMH) has signed Bond girl Eva Green as the face of the next installment in the Poison story. Inspired by the Cinderella fairytale, Dior (LVMH) is set to launch Midnight Poison onto the European market in late August.
The fragrance combines a high concentration of rose at the heart, topped by bergamot and orange notes at the head and rounded off with amber and dried Indonesian patchouli leaves at the base.
The bottle, designed to be reminiscent of the sweep of Cinderella's dress as she flees from the ball in the midnight haze, is a mix of celadon, cobalt and ultramarine blues, and its shape follows the design of Dior's Poison bottles.
The outer carton is said to contribute to this celebration of nocturnal charms and is also inspired by the magic of the tale's clock striking midnight.
Launch: UK, exclusive to Harrods from August, nationwide from September
Price: £65.00 for 7.5ml Pure Perfume, £32.00 for 30ml edp, £46.00 for 50ml edp, £65.00 for 100ml edp