Dove's damage limitation

Published: 12-Oct-2010
Hair Care

Dove has introduced a new hair care category created for damaged hair. New Damage Therapy features two patented technologies which work both inside and outside the hair fibre. Fibre Active Technology contains molecules that penetrate the hair fibre surface, replenishing and treating hair from the inside out, while Micro Moisture Serum deposits beneficial ingredients onto each hair strand, nourishing it from root to tip. The 18-sku line includes two Express Treatment Conditioners said to offer nourishment and protection after just one minute’s use.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: this week’s 9 biggest beauty launches

Read more
This week’s new beauty releases include cinematic beauty cross-overs, food-inspired shades and a luxury fragrance launch.

Trending Articles

  1. Seen snaps up former Ulta Beauty boss as Chief Marketing Officer Linh Peters previously served as Head of Loyalty Marketing and Strategy at Ulta Beauty, overseeing the US beauty retailer’s loyalty programme and personalisation engine
  2. The best in British beauty: who made the cut Rare Beauty, Maison Francis Kurkdijan and Dr Sam's are just some of the exciting brands among the Pure Beauty Awards finalists this year
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    L’Oréal Paris dethrones Charlotte Tilbury as UK’s top beauty brand on social media The French beauty heavyweight’s social media success was driven by an estimated 14,523 TikToks videos mentioning the brand, which showcases its status as a ‘legacy brand’
  4. Face The Future grows luxury hair portfolio with Luxurious Look acquisition The online beauty retailer’s acquisition of the luxury hair care retailer comes as Face The Future enters a new growth phase
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 9 beauty launches you need to know From gut-supporting patches from Kind to colour cosmetics from Rodial and UKLash, discover this week’s biggest new beauty launches

Upcoming event

13th Annual Beauty Trends & Innovations Conference

24 September 2025 | London, UK See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: this week’s 9 biggest beauty launches

This week’s new beauty releases include cinematic beauty cross-overs, food-inspired shades and a luxury fragrance launch.
Hair Care

Hawkeye actress Hailee Steinfeld stars in Nexxus’ Hy-Volume campaign

The Unilever hair care brand’s new line promises two inches of root lift versus untreated hair thanks to hyaluronic acid technology
Hair Care

indē wild secures $5 million from Unilever Ventures to fuel international growth

The Ayurvedic beauty brand, which has achieved 400% growth in India, will use the capital to expand its retail partnership with Sephora into the US
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

How India’s bustling retail market became a rising star in beauty

Surging interest from international brands and a burgeoning middle class is leading India to become a country beauty can no longer afford to ignore
Hair Care

K18 launches reality TV-style web series Extreme Hair Rescue

The Unilever-owned biomimetic hair science label’s show will feature professional stylists tackling the most challenging cases of hair damage
You need to be a subscriber to read this article.
Click here to find out more.
Body Care

Cosmetics Business Picks: 9 beauty launches out to wrap up January

Cosmetics Business rounds up the top new beauty launches, including a new sleep mask from Harry Styles’ brand Pleasing
Hair Care

Unilever’s hair growth brand Nutrafol has a new CEO

The personal care goliath acquired the US supplement business in 2022, after initially becoming a major investor in 2017
Subscribe now