Dr. Barbara Sturm built the foundation of her eponymous skin care business on dependability, with a robust collection of products that have remained as good as the day they launched.
It is a hallmark of the brand approaching its 25th anniversary, but what happens when its founder, a German doctor and aesthetics expert, decides to break all the rules and shake-up one of its hero products with an upgraded twist?
Enter the reformulated Super Anti-Aging Serum (€330), an advanced formulation the brand claims is “supercharged” with two new ingredients – Superoxide Dismutase (SOD) and sunflower sprout extract – that costs the same as its previous version.
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It is launching alongside new Super Anti-Aging Face (€190), an intensive cream-to-oil treatment that claims to improve elasticity, hydration and luminosity – with both being available on drsturm.com.
Although reformulated hero products are becoming more regular in the beauty industry in 2026, overhauling a customer favourite will never be without trepidation.
The idea of upgrading Super Anti-Aging Serum has been at the back of Sturm’s mind for a while, and for a time, the brand founder was content with leaving it untouched.
“[I would tell my team] let’s not touch it, the serum is amazing, and I do not want to make [any adjustments],” says Sturm.
“But then
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