Dr. Paw Paw launches its first-ever hand cream

By Becky Bargh | Published: 18-Sep-2020

The trio of products feature a blend of papaya, olive oil and aloe vera to soothe and moisturise hands

Dr. Paw Paw has introduced a new collection of age renewal hand creams, enriched with a host of sustainably-sourced ingredients.

The multi-purpose products (£6.95 each) are said to help restore dry hands and soothe skin.

As well as hands, customers can use the products on their elbows, knees and feet.

Each product in the trio range is blended with papaya, olive oil and aloe vera to nourish skin and give a boost of moisture.

Customers can choose from two fragrances, Mango & Orange and Cocoa & Coconut, or an unfragranced variant.

Dr. Paw Paw also said the line is suitable for all skin types.

Speaking to Cosmetics Business about the new launch, co-founder Pauline Paterson said: “Multi-purpose and anti-ageing hand creams have always been something we knew we wanted to create when expanding our line into the hair and body care sector.

“A 2020 launch was always on the cards, we'd already begun working on perfecting the formula before the Covid-19 pandemic.

“Then with the huge increase in the need for hand creams as a necessity rather than a luxury item for most of us, we are pleased that the timing of launching our first ever hand creams, can coincide and really help people and their hands when they are in need of it the most.”

To promote the launch, the brand hired British TV and radio host Lisa Snowdon to appear on its Instagram channel.

“Lisa Snowdon has been a long time fan of the brand,” Paterson added.

“After myself and my husband/fellow co-founder Johnny Paterson met her last year we kept in contact with her waiting for the right time to do a collaboration together.

“Our new product launch was the perfect answer. We always want to work with people who have a genuine love for the brand the same way we do and we really have found this with Lisa.”

The products are available via drpawpaw.com.

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