It is witching season, and our favourite pair of popular (and not-so-popular) witches will soon be returning to cinema screens as Wicked: For Good releases on 21 November.
There is no denying Wicked-fever has taken over the world – with last year’s first installment, which grossed an estimated US$750m at the box office, having a huge impact beyond the silver screen through activations, a hugely-popular press tour and a number of new beauty launches centred around the film.
Starring Cythia Erivo as the misunderstood Elphaba and Ariana Grande in the role of the ever-popular Glinda, the success of the first installment has already cemented the cinematic world as one of the most successful stage-to-screen adaptations to come out of Broadway.
As Wicked: For Good’s release date fast approaches, beauty brands are once again betting big on the film’s success with a number of collaborations and limited-edition collections landing in the lead up.
Lush
In partnership with Universal Pictures, Lush is launching a ten-piece collection spanning bath, body and skin in celebration of the release of Wicked: For Good.
The Wickedly Wonderful Collection ranges from bath time fun with the Tap to Bubble Wand and Lion Bath Bomb, to scented treats with The Wize and Magnificent Wizard Shower Gel and We Believe in Glinda Body Spray.
Plus, for Lush Club members, there’s an exclusive All Roads Lead to Oz yellow brick of soap.
From £5.50 to £32, lush.com
Dr Paw Paw
There are four wickedly-wonderful lip balm launches from Dr Paw Paw in celebration of the upcoming release of the film’s second instalment.
Available as singles or a set (pictured), the Bewitching Lip Balm is a sheer black shade that leaves lips with a subtle colour enhancement, leaving a unique deep nude, while the Glistening Lip Balm is a sheer lilac shade with added glimmer to leave lips shimmering.
Also sold as a pair or separately are the Elphie and Glinda-fied Lip Balms.
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