dsm-firmenich makes Middle East push with creative fragrance concept Po ONE Lab

By Lynsey Barber | Published: 9-Feb-2026 Featured companies: DSM-Firmenich
Ingredients Fragrance

The Swiss fragrance and flavour company has partnered with luxury fragrance boutique Villa Po ONE on a new concept in Riyadh, Saudi Arabia

dsm-firmenich is expanding further in the Middle East with the opening of a new fragrance space in Riyadh, Saudi Arabia.

The Swiss flavour and fragrances company has partnered with luxury fragrance concept store Villa Po ONE on the space.

Po ONE Lab will be a hub for “inspiration, experimentation, and storytelling”, offering brands, creators, and fragrance lovers “an immersive environment to explore ingredients, tools, and narratives that shape contemporary scent creation”, said dsm-firmenich in a statement.

“Our collaboration with Po ONE Lab represents a new chapter in our focus of investment in Saudi Arabia – a focus where creativity, cultural expression and innovation will converge,” said Olivier Viejo, VP for Fine Fragrance for India, Middle East, Africa and Turkey (IMAT) at dsm-firmenich.

The Cosmetics Business Innovation Awards aim to recognise breakthroughs across the entire beauty supply chain, from raw materials to logistics. With transparent judging and expert commentary, the programme offers rare insight into what true innovation looks like today. Entries open now!

“It is a space meant to inspire, where the richness of regional traditions meets the possibilities of modern fragrance design.” 

To mark the opening of the creative concept, dsm-firmenich has unveiled an exclusive collection of seven fragrances inspired by seven iconic destinations across Saudi Arabia.

The range uses ingredients that reflect the region’s cultures, such as the royal rose air of Taif and the golden date landscapes of Al Qassim, and was created by dsm-firmenich perfumers Honorine Blanc, Hamid Merati Kashani, Carmita Magalhaes and Abdulkader Fattouh.

Saeed Al-Kayar, Creative Director and Co-Founder of Villa Po ONE, said: “It is a space meant to inspire, where the richness of regional traditions meets the possibilities of modern fragrance design.

“The creation of a dedicated fragrance space in Riyadh will further elevate the experience of our clients. 

“Through Po ONE Lab and our partnership with dsm-firmenich, we can share our expertise in fragrance and luxury in a more permanent space.”

Related content:

Featured companies

We’re innovators in nutrition, health, and beauty. And we bring progress to life
  • Companies:
  • DSM-Firmenich
See more

You may also like

Ingredients

dsm-firmenich welcomes FDA proposal to expand US sunscreen actives, paving the way for PARSOL Shield

Read more
This proposal marks a historic milestone as it follows the first-ever Tier 1 OTC Monograph Order Request (OMOR) to be submitted to FDA – by dsm-firmenich - to amend OTC Monograph M020 and permit PARSOL® Shield at concentrations up to 6%

Trending Articles

  1. Coty Interim CEO unveils turnaround strategy to combat ‘disappointing’ financial performance Markus Strobel, who took over as Interim CEO in December, announced his ‘Coty. Curated’ transformation plan during the beauty giant’s recent earnings call, in which he revealed net sales declined 3% in Q2 fiscal year 2026
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 10 must-buy February beauty launches From colour cosmetics launches by Merit, Maybelline New York and Milk Makeup to scented creations by NEOM and Jo Loves and gourmand fragrances from Phlur, these are this week’s biggest beauty launches
  3. Digital nails that change colour in seconds debut at CES 2026 iPolish’s patented technology incorporates electrophoretic nanopolymers in acrylic press-on nails, letting wearers change the shade as often as they want
  4. Dolce & Gabbana taps Madonna for The One 20th anniversary campaign Singer Madonna is joined by Cuban Actor Alberto Guerra, as the pair front D&G’s milestone campaign promoting two new additions to its The One fragrance line
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    Inside Garnier’s new high-tech and most uncompromising era in its 120-year history The L’Oréal-owned legacy brand’s new strategic vision, High-Tech Nature, combines nature with cutting-edge green technology to push its formulas to new levels of ‘efficacy, safety and sensory experience’, starting with new biotech-derived ‘breakthrough’ ingredient vitamin Cg

Relevant companies

See more

Upcoming event

High Shear = Mixing Success

19 February 2026 | Virtual See all

You may also like

Ingredients

dsm-firmenich welcomes FDA proposal to expand US sunscreen actives, paving the way for PARSOL Shield

This proposal marks a historic milestone as it follows the first-ever Tier 1 OTC Monograph Order Request (OMOR) to be submitted to FDA – by dsm-firmenich - to amend OTC Monograph M020 and permit PARSOL® Shield at concentrations up to 6%
Fragrance

DSM-firmenich share price rises after Q2 earnings beat expectations

The fragrance and flavour company’s perfumery division experienced ‘good growth’ in the second quarter of 2025
Ingredients

Discover dsm-firmenich's latest innovations at in-cosmetic Global 2025

dsm-firmenich shares: "We believe science is a thing of beauty. Through science, we understand that beauty is all around us: from every skin and hair cell in our bodies to the sun that shines upon us. Each discovery brings us closer to the truth of our nature. At dsm-firmenich this pursuit of progress and constant evolution is powered by the synergy of science, nature, beauty, and emotion, elevating our Beauty & Care solutions to their highest potential."
Fragrance

DSM-Firmenich lands ex-Givaudan nose as a Principal Perfumer

Nicole Mancini joins the Fine Fragrance Experience Team in North America to help make ‘cross-category creations’ for the Dutch perfume company
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Future beauty forecasting from in-cosmetics Global 2024

Longevity, pre-ageing and AI-empowered ingredients were some standout themes from the Paris ingredients trade show last week
Fragrance

Burberry Goddess creator named in DSM-Firmenich’s new roster of principal perfumers

The nutrition, health and beauty company said the appointments were based on the ‘deep technical expertise’ of the perfumers
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Microbiome protecting sunscreens could be the next big sun care trend

dsm-firmenich’s Global Marketing Manager for Sun Care, Tina Vogt, reveals a species of bacteria that keeps the skin microbiome healthy under UV exposure
Subscribe now