US budget make-up brand e.l.f. Cosmetics, which launched into France in 2008, has opened its first bricks and mortar store, in Aix-en-Provence.

e.l.f Cosmetics opens first bricks-and-mortar store
Shop has opened in Aix-en-Provence
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E.l.f. Cosmetics serves up 'community-driven' telenovela parody advert for Super Bowl
Read moreThe beauty giant is set to air a telenovela-inspired campaign at the Super Bowl LX on 8 February, which it says taps into the ‘cultural conversation’ around Puerto Rican pop star Bad Bunny headlining the half-time show
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Colour Cosmetics
E.l.f. Cosmetics serves up 'community-driven' telenovela parody advert for Super Bowl
The beauty giant is set to air a telenovela-inspired campaign at the Super Bowl LX on 8 February, which it says taps into the ‘cultural conversation’ around Puerto Rican pop star Bad Bunny headlining the half-time show
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Colour Cosmetics
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