E.l.f. Cosmetics and Bubble have partnered for a limited edition range of hybrid products that combines both brand’s “holy grails” within make-up and skin care.
The collection, which is said to bring together the best of the two brands, includes Drop N’ Dunk, a combination of e.l.f. Skin Bronzing Drops and Bubble’s Slam Dunk Hydrating Cream Moisturiser.
With a dual-chamber format, the hybrid products is said to deliver buildable radiance alongside lasting hydration and is available in three shades: Fair Gold, Copper Gold and Pure Gold.
Meanwhile, Glow Talk brings together e.l.f. Cosmetics’ Glow Reviver Lip Balm and Bubble’s Talk Back Lip Serum.
Available in three shades – Berry Well, Pinky Promise and Dusty Rose – Glow Talk is said to create a glossy hybrid that delivers colour, shine and hydration in one swipe.
Finally, Camo Slide merges e.l.f. Cosmetics’ bestselling Camo Liquid Blush with Bubble’s Water Slide Hyaluronic Acid Serum.
This is said to create a lightweight blush serum that delivers a buildable flush with a hydrated, dewy finish, and comes in the same three shades as Glow Talk.
Inspired by both brands’ communities who mix and match products, the three-strong range will be available in Boots stores and boots.com in the UK from 6 August, followed by e.l.f. Cosmetics website and app, as well as bubble.com from 7 August.
In the US, the hybrid collection will also be available at Target stores and target.com from 9 August.
“E.l.f. Cosmetics and Bubble are fellow bold disruptors, each of us with a community-first approach and an instinct to respond to culture,” said Oshiya Savur, Chief Brand Officer at e.l.f. Beauty.
“This collaboration is inspired by what our communities are actively doing: mixing skin care with make-up, layering formulas and making beauty their own.
“We are bringing that creativity to life through hybrids that deliver care, colour and the kind of joy our communities expect from us.”
Shai Eisenman, founder of Bubble, said: “At Bubble, our community has always been our greatest source of inspiration.
“They are constantly redefining beauty through experimentation, category-blending, and personalising products in ways that reflect how they actually live and express themselves.
“Our partnership with e.l.f. Cosmetics is a celebration of that creativity.
“Together, we have transformed those real consumer behaviours into a collection of truly unique hybrid products that seamlessly blend skin-care and make-up without compromising efficacy or accessibility, making it easier than ever for our shared communities to create routines that are their own.”
The collaboration follows Bubble partnering with US apparel brand American Eagle on a 30-strong range of co-branded merchandise and a limited edition four-piece Bubble skin care set called Dewy Delights.
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