Ed Skrein plays the Bad Boy in Carolina Herrera's campaign with Karlie Kloss

By Becky Bargh | Published: 7-Feb-2020
Fragrance Marketing

The film is designed to convey 'the modern ideals around masculinity' and is set in New York

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Puig-licenced fragrance brand Carolina Herrera has hired Deadpool Ed Skrein to front the digital campaign for its new male fragrance.

The English actor will star in the brand’s Bad Boy film, which is designed to convey

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