New launches
Elementis introduces three next generation technologies designed to elevate performance across suncare, skincare, colour cosmetics, and hybrid beauty:
- NATURALUXE™ MFF – A biodegradable, naturally derived film former delivering water and wear resistance, enhanced SPF retention, ethanol compatibility, smooth pigment dispersion, and refined sensoriality.
- BENTONE® LUXE DM – A D5 free stabilising and emulsifying gel for W/O and W/Si systems, enabling elegant textures, strong stability, cold processable, emulsifier free formulations, and vibrant pigment performance.
- BENTONE® ULTIMATE CCC – A high efficiency, naturally derived rheology modifier offering excellent stability, strong pigment suspension, and broad formulation flexibility at low use levels.
On site experiences
Makeup Bar – Colour Concepts for S/S 2027
Pink era, elevated.
Featuring Electric Fuchsia Lip Cream and Pop Pink Liquid Blush – two rosy, high impact textures powered by BENTONE® LUXE DM, delivering thermostability, uniform film formation, and high pigment suspension.
From Green to Gleam.
The Meadowland Magic Duo – a creamy to prismatic liquid eyeshadow and dewy highlighter balm – showcases BENTONE® ULTIMATE CCC for stable structures, smooth payoff, and low use level pigment suspension.
Sensory Bar
Discover the Bright Boost Eye Serum and Ultimate Hydration Mask, illustrating how BENTONE® ULTIMATE CCC enables varied textures, exceptional stability, and high natural origin indices while maximising room for active ingredients.
Innovation Zone
Experience the Peach Eye Correcting Concealer powered by NATURALUXE™ MFF, delivering smooth dispersion, strong film formation and water resistance.
Formulation Lab
A live demo with Rita Figueiredo, Global Personal Care Technical Service Manager, showcasing a cold process tinted sunscreen featuring BENTONE® ULTIMATE CCC. 14 April, 14:30–15:30 | Lab 2, Hall 7, Level 1 (Booth 1N100)
Introducing Alchemy Ingredients
Elementis will formally introduce Alchemy Ingredients, expanding its natural technology platform with premium Sucragel®, Sapogel®, Clearthix®, and Sclerothix® systems. This integration enhances Elementis’ ability to deliver high performance, clean beauty ready rheology solutions across multiple categories. Alchemy representatives will be available onsite to support customer discussions and collaboration.