Elijah founder and model Stephen James on male grooming, branding in 2021 and his new product line

By Sarah Parsons | Published: 19-Mar-2021
Male Grooming Marketing

The whoiselijah model has more than two million Instagram followers and co-owns the Barcelona store with Unsigned Group

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Elijah is the new hair care brand by model Stephen James and talent agency Unsigned Group.

The duo first entered the male grooming segment in 2018 with the Barcelona-based Elijah multi-purpose barber, tattoo and gym concept store. But the

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