EPL x POMÉLO+CO: The Collaboration of the Year

Published: 20-Nov-2025

When innovation meets sustainability, great things happen — and this year, the partnership between EPL and POMÉLO+CO has proven just that.

Their joint creation for POMÉLO+CO’s Molecular Repair Shampoo and Conditioner has been celebrated across the industry, earning two major distinctions: “Tube of the Year” at the prestigious ETMA Awards, and a Bronze in the “Best New Sustainable Innovation” category at the Pure Beauty Awards.

These back-to-back recognitions make this partnership the undeniable “Collaboration of the Year”, showcasing how co-creation between a forward-thinking beauty brand and a global packaging leader can redefine industry standards. Crafted from EPL’s 100% recyclable Platina™ laminate, fully RecyClass-certified, the tubes exemplify sustainability at its most elegant — featuring silver embossing, a gloss lacquer for metallic brilliance, and a matte coating for elegant appeal.

Beyond aesthetics, this success underlines EPL’s rising notoriety in the beauty sector, as the company continues to evolve from its stronghold in FMCG packaging toward more tailor-made, premium solutions for the cosmetics industry.

The POMÉLO+CO project demonstrates EPL’s ability to merge eco-design, performance, and brand storytelling — a winning formula for the future of beauty packaging.

Interested in shaping the next award-winning collaboration? Contact EPL Europe at sales.europe@eplglobal.com or explore more at www.epldeutschland.de.

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