Estée Lauder taps actress Nia Long as first Brand Ambassador for North America

By Lynsey Barber | Published: 10-Oct-2025
Colour Cosmetics Skin Care Marketing

The actress, producer and author will feature in campaigns for Estée Lauder’s skin care and make up lines across digital, TV, and print

Estée Lauder has tapped actress Nia Long as Brand Ambassador for North America, the beauty giant’s first representative solely for the region.

Long, who is also known as a producer and author, as well as for starring in hit films such as Boyz n the Hood and Big Momma’s House, will appear in campaigns for the brand across digital, TV, and print.

“We are proud to welcome Nia to the Estée Lauder family,” said Fiona Sainty, SVP/GM, Estée Lauder & AERIN Beauty & Bobbi Brown North America.

“She is a powerhouse and a cultural force whose authenticity, confidence, and modern point of view on beauty resonate deeply with our brand values. 

“As a longtime advocate for the brand with a deep understanding of beauty as an expression of self-love, she is the perfect choice to serve as our new Brand Ambassador for the North America region.”

Long will be the face of the brand’s skin care and make-up franchises, which include Advance Night Repair, Re-Nutriv and Double Wear.

“Beauty starts with confidence and honouring your authentic self,” said Long.

“I am excited to partner with Estée Lauder, a storied brand founded by a woman who believed beauty should uplift and empower us to celebrate ourselves every day.”

The actress is set to star in the upcoming Michael Jackson biopic, Michael, as the singer’s mother, Katherine Jackson, and will release a memoir in 2026.

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