Dr.Jart+ has named Katseye’s Yoonchae Jeung its first-ever North America Brand Ambassador, marking “the next chapter” for the K-beauty company.
The 18-year-old South Korean singer, and member of girl group Katseye, will front the Estée Lauder Companies-owned Korean skin care brand’s latest Premium BB Cream campaign.
The aim is to “bring together the brand's Korean skin care heritage and the rising star's fresh perspective on beauty, individuality and self-expression”, read a company statement.
The partnership with Yoonchae is also said to continue Dr.Jart+’s “legacy” of collaborating with Korea’s “most exciting artists”, which has included boy band Enhypen.
“Music, especially K-pop, has always been an important part of how Dr.Jart+ shows up in culture,” said Ye Jin Kim, VP/Global Brand Lead, Dr.Jart+.
“We love collaborating with Korean artists to share our Korean roots with fans around the world.”
Yoonchae Jeung for Dr.Jart+
Girl group Katseye was formed in 2024 and is best known for hits ‘Gabriela’, ‘Animal’ and ‘Gnarly’.
Dr.Jart+ said Jeung is “a rising global talent” whose influence extends across music, fashion and beauty, which is why she was chosen as its new face.
Jeung will promote the brand’s skin care-make-up hybrid product Premium BB Cream, which has been reformulated with 2% niacinamide and glycerin to moisturise and deliver all-day SPF 30 coverage with a natural ‘glass skin’ finish.
It is available in eight shades.
Talking about the partnership, Jeung said: “I have always believed that taking care of my skin is a way of taking care of myself.
“No matter how busy my schedule gets, I love having a simple routine that makes me feel confident and comfortable in my own skin.
“Dr.Jart+ has always felt fun and innovative to me.”
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