Estée Lauder takes a shot with Pure Colour Cello Shots collection

Published: 12-Jul-2013

Estée Lauder has released a new line of cheek and lip products for summer.

Joining the brand’s new Pure Colour Cello Shots collection are four Pure Colour Cheek Rush gels, described as a water based formula that can be used to provide the cheeks with a “just pinched” look.

There are also six shades of Pure Colour Sheer Rush Lipshines, which blend a lip balm texture with transparent, shiny colour, along with six new Pure Colour Sheer Rush Glosses, which provide a sheer wash of colour and shine to the lips. The ad campaign for the collection, which is priced between £18-£24, stars supermodels Joan Smalls and Constance Jablonski.

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