HCP has agreed exclusive global marketing rights with Tri-Novation for the company's LED compact invention.
The compact, which can be custom created in either plastic or paper, features a lighting panel that provides illumination around the mirror as well as lighting up the brand logo on the external cover.
The company has also helped design a multipurpose palette for Red Earth and the packaging for Maybelline’s new mascara. Red Earth’s Glitzy Nights Collection contains four high shimmer and glitter eyeshadows and two shimmer blushers, and is available in three shade concepts: Party Dream, Glamour Girl and Dancing Queen.
In addition, its Hinsdale USA facility collaborated with L’Oréal to create the packaging for Maybelline’s Lash Stiletto. The bottle features a tapered square design decorated with hot stamp foil on all four panels. HCP says it uses Quadrax hot-stamp machines to apply the silver artwork and custom red ‘heel’ on all four panels in one pass.