Visualising a beauty product's journey to the retail shelf can be a likely afterthought for most shoppers, who are more concerned with the end result sitting before them.
But the journey a brand can undergo to get their product from conception to completion is full of twists and turns, and can be made even harder when retailers turn down products based on strict visual criteria.
This is exactly the predicament Nick Gilbert, co-founder of home fragrance brand Boujee Bougies, was faced with this year, in his efforts to expand beyond direct to consumer and claim a spot on the hotly contested beauty aisle.
Not yet a Subscriber?
This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.
Subscribe now Already a subscriber? Sign in here.
