Institut Esthederm is a France-based cosmetics brand that takes a different approach to skin care, working with skin's biology to produce natural and long lasting results rather than external, temporary solutions to skin care problems.
Claire Balas, UK Trainer at Institut Esthederm, tells Cosmetics Business about the brand's attitude to sun care, and how Esthederm is promoting the benefits of sun exposure for the skin as well as providing protection.
Claire Balas
What is Esthederm's brand attitude towards sun exposure?
Esthederm has chosen to act not against, but with the sun. Excessive exposure to the sun is a danger, but so is its absence.
The sun is essential to life due to its
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