Fenty Hair: Is Rihanna embarking on a new beauty venture?

By Becky Bargh | Published: 17-Mar-2021

Singing sensation files trademark under Fenty Hair for styling and straightening skus, and hair lotions

Barbadian singing phenomenon Rihanna has sparked rumours her Fenty Beauty empire could be about to expand after filing a trademark under Fenty Hair.

Submitted to the US Patent and Trademark Office earlier this month, the mark filed under her company Roraj Trade LLC, if accepted, will cover shampoos and other hair care lotions, as well as styling and straightening skus, and hair waving preparations.

In 2020, the ‘Umbrella’ singer dropped her debut line of skin care products under Fenty Skin, which she co-owns with LVMH, complete with multitasking skus housed in eco-friendly packaging.

The products’ launch in July triggered a shopping frenzy among fans to get their hands on the much-hyped products, which saw some eBay auctioneers reselling the affordable skin care line for more than 600 times the recommended retail price.

Some bidders were being asked to put down more than US$550 for the brand’s trio cleanser, toner and SPF moisturiser bundle, compared with $75 for the coveted products via fentyskin.com.

However, Fenty Beauty was Rihanna’s first endeavour on the beauty scene, hitting the market in 2017.

Now worth some $3bn, the brand set an inclusivity standard with the launch of its Pro Filt’r Soft Matte Longwear Foundation, featuring more than 40 shades designed to be suitable for all skin tones.

The success of her businesses, making her worth $600m according to Forbes, propelled the pop star, who was living in London at the time, onto Britain’s rich list.

Her estimated fortune of £368m made her the third richest musician in the country behind musicians Andrew Lloyd Webber and Paul McCartney on The Sunday Times’ Rich List, who are said to be worth £800m each.

The potential rise of a new brand comes just a month after Rihanna announced she would cease trading of her fashion brand, Fenty, with LVMH.

Rihanna has remained tight-lipped on her brand’s potential expansion, concentrating on promoting the launch of her latest skin care product: Fenty Skin’s Overnight Recovery Gel-Cream, which hit the market at the end of 2020.

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