Sephora US and Canada has teamed up with comedic actor Seth Rogen for its 2026 holiday campaign to make beauty gifting “more approachable, personal and fun”.
The LVMH-owned retailer has collaborated with the 44-year-old Canadian writer and producer on the tongue-in-cheek ‘We All Sephora’ Christmas campaign, which celebrates the idea that beauty gifting is “truly for everyone”.
The partnership with Rogen, best known for his roles in the movies Superbad and Knocked Up, was teased last week via a guerrilla marketing stunt in Los Angeles, US, which is the actor’s home city.
The stunt saw a playful ‘Sethphora’ facade – where Sephora’s brand name was merged with Rogen’s first name – hung on the front of the retailer’s The Grove store.
In Sephora US and Canada’s 2026 ‘We All Sephora’ campaign, Rogen stars as an unexpected beauty shopper who heads to the retailer in search of the perfect Christmas gifts.
With some help from a Sephora Beauty Advisor, he navigates the world of beauty through his signature comedic lens, finding thoughtful gifts for his family and friends.
“At Sephora, we believe the best gifts are the ones that make people feel seen,” Sam Bennett, SVP of Brand, Creative, Experience & Insights at Sephora, told Cosmetics Business.
“With ‘We All Sephora’, we are bringing that belief to life by making beauty gifting more approachable, personal and fun.
“Seth Rogen’s humour and curiosity made him the
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