Ferragamo Parfums charms its way forward

Published: 13-Mar-2007

Ferragamo Parfums has announced a double digit growth for 2006, climbing 31% versus 2005.

Ferragamo Parfums has announced a double digit growth for 2006, climbing 31% versus 2005.

The company attributes its phenomenal success to the launch of Incanto Charms, which became the bestselling fragrance in Japan in 2006, and F by Ferragamo, the brand's signature fragrance which was launched internationally last October.

“After four years of constant double digit growth, we can proudly say that Ferragamo Parfums is becoming one of the players in the fragrance selective sector. In the Ferragamo group, the fragrance business counts today for 6% of the total turnover and we are aiming to reach 10% in the next few years,” says Luciano Bertinelli, managing director of Ferragamo Parfums.

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