FIT Skincare creates the first and only sunscreen serum for men

Published: 23-May-2016
Male Grooming Skin Care

FIT Skincare Sun Protect Serum SPF50

FIT Skincare creates the first and only sunscreen serum for men

FIT SKINCARE has created the first and only sunscreen serum aimed at male consumers, FIT Skincare Sun Protect Serum SPF50.

The lightweight, oil-free serum is designed for daily use and contains 5* UVA protection as well as SPF50. The formula is said to be non-greasy while still being water-resistant for non-whitening, invisible protection.

Key ingredients include vitamin E, hyaluronic acid and arginine to moisturise the skin.

RRP £35, Fit Skincare, fitskincare.co.uk.

See more

You may also like

Colour Cosmetics
Versed has been acquired by Belle Brands to ‘maximise its potential’

Versed has been acquired by Belle Brands to ‘maximise its potential’

Read more
The ‘clean’ skin care and make-up line by Katherine Power joins JVN Hair, Pipette and KVD Beauty in Belle Brands growing portfolio, a beauty platform formed by investment firm Windsong Global

Trending Articles

  1. Can Pentavitin take hyaluronic acid’s crown as the beloved skin care hydrator? More beauty brands are infusing plant-derived moisturising ingredient, Pentavitin, into their formulations because it can bind moisture to the keratin in the skin for 72 hours without it evaporating, providing longer-term hydration. Beauty Writer Bethan King investigates
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Gym girl beauty is on the rise again as new-age sweat-friendly NPD hits the market With a plethora of new launches setting out to target fitness fanatics, discover how the gym girl beauty subcategory is working hard in 2026 while consumers work out
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Curated beauty boxes are making talent partnerships more authentic than ever before Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Beauty is packed with jargon that the average person struggles to follow, finds report Insights from a survey commissioned by Caroline Hirons’ beauty brand Skin Rocks has highlighted an information gap in skin care, as consumers admit they struggle to understand buzzwords and jargon
  5. Estée Lauder Companies executive Kendal Ascher’s cause of death revealed Estée Lauder Companies Kendal Ascher died at his New York, US, apartment in February after feeling lightheaded while having a shower, with his husband, William Howe, attempting to help him before he passed away in his arms

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Colour Cosmetics
Versed has been acquired by Belle Brands to ‘maximise its potential’

Versed has been acquired by Belle Brands to ‘maximise its potential’

The ‘clean’ skin care and make-up line by Katherine Power joins JVN Hair, Pipette and KVD Beauty in Belle Brands growing portfolio, a beauty platform formed by investment firm Windsong Global
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Cosmetics Business picks: 7 summer beauty essentials

Cosmetics Business picks: 7 summer beauty essentials

This week’s best new beauty launches include a citrus-inspired lip balm from Dolce & Gabbana, caramel scent from Kayali and a setting spray strong enough for a heatwave by L’Oréal Paris
Skin Care
Alison Hammond named Tropic Skincare’s first Celebrity Ambassador

Alison Hammond named Tropic Skincare’s first Celebrity Ambassador

This Morning presenter Alison Hammond has been named the first Celebrity Ambassador for Susie Ma’s cosmetics brand, helping women embrace their unique beauty through her personalised skin care routine, ‘The Alison Edit’, writes Isabelle Clark
Skin Care
How K-beauty moved into the UK skincare mainstream

How K-beauty moved into the UK skincare mainstream

K-beauty has been on the radar of UK skincare shoppers for years, but its role in the market has changed. What was once treated as a niche interest, often associated with sheet masks, multi-step regimens and hard-to-find imports, is now a familiar part of the skincare conversation
You need to be a subscriber to read this article.
Click here to find out more.
Skin Care
Beauty is packed with jargon that the average person struggles to follow, finds report

Beauty is packed with jargon that the average person struggles to follow, finds report

Insights from a survey commissioned by Caroline Hirons’ beauty brand Skin Rocks has highlighted an information gap in skin care, as consumers admit they struggle to understand buzzwords and jargon
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Curated beauty boxes are making talent partnerships more authentic than ever before

Curated beauty boxes are making talent partnerships more authentic than ever before

Edit boxes are growing in popularity, offering an authentic collaboration between beauty brands and talent. This move, to tap into personal recommendations truly loved by the partner versus simply slapping a name onto a new sku, can lead to new audiences for brands and retailers and a more authentic entry into beauty for talent
Ingredients
Redefining green cosmetics

Redefining green cosmetics

Viablife unveils world’s first 100% bio-based niacinamide
Subscribe now