Flake-free locks
L’Oréal Paris’ Elvive hair care brand has launched an intensive anti-dandruff treatment shampoo to target persistent flakes. Elvive Anti-dandruff Intensive Treatment shampoo is claimed to work from the first wash and is effective for up to four weeks after the treatment is stopped. The L’Oréal laboratories successfully stabilised Active Selenium S (Selenium disulfide) and integrated it into a cosmetic shampoo.
The orange formula creates a creamy lather and soothes the scalp, leaving hair shiny and soft. It is available in two variants - normal hair with persistent dandruff and greasy hair with persistent dandruff.
The product is particularly targeted at men who, according to L’Oréal, suffer more from the condition.
Launch: Now
Price: £3.29
L’Oréal Paris’ Elvive hair care brand has launched an intensive anti-dandruff treatment shampoo to target persistent flakes. Elvive Anti-dandruff Intensive Treatment shampoo is claimed to work from the first wash and is effective for up to four weeks after the treatment is stopped. The L’Oréal laboratories successfully stabilised Active Selenium S (Selenium disulfide) and integrated it into a cosmetic shampoo.
The orange formula creates a creamy lather and soothes the scalp, leaving hair shiny and soft. It is available in two variants - normal hair with persistent dandruff and greasy hair with persistent dandruff.
The product is particularly targeted at men who, according to L’Oréal, suffer more from the condition.
Launch: Now
Price: £3.29