Floris updates

Published: 4-Jun-2006


Heritage Fragrance company Floris is updating its image with the introduction of Natural Benefits, a hair and skin care range formulated with certified organic products, natural botanicals and essential oils.

The six-sku Natural Benefits line is said to be the perfect solution for people who want to maintain the natural balance and health of their skin, hair and nails but are looking for some serious pampering too. The products are free from sulphates, parabens, mineral oils and aroma chemicals and the fragrances used in the products have been created from natural essential oils, says Floris.

The line-up comprises Soothing Skin Balm, Shine Boosting Conditioning Shampoo, Gently Cleansing Hand Wash, Nourishing Hand & Nail Cream, Invigorating Body Polish and Energising Body Wash.

Packaging also reflects the company's determination to update its image. The white bottles are decorated with a single spray of the product's key ingredient, with a discreet logo and minimal text, and there is no outer.

Price: £13.50 - £17.50

Availability: UK

Launch: Now

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