Food and beauty shows join forces on nutriceutical initiative
French cosmetics trade exhibition Beyond Beauty Paris is joining forces with food trade show SIAL on Food & Beauty, an event to be held at both shows when they take place later this year at Paris-Nord Villepinte Exhibition and Convention Centre.
French cosmetics trade exhibition Beyond Beauty Paris is joining forces with food trade show SIAL on Food & Beauty, an event to be held at both shows when they take place later this year at Paris-Nord Villepinte Exhibition and Convention Centre.
Beyond Beauty runs from 5-8 October and SIAL from 19-23 October and Food & Beauty will travel between the two, targeting visitors at both shows interested in the interconnection between beauty, food and health with exhibitions, talks and guided visits.
An exhibition will provide an expert shopping experience for existing products all over the world, organised along themes including anti-ageing, complexion and radiance, hydration, slimming, wellness, naturalness, vitality, energy, scrumptiousness, glamour and herbal medicines. A marketing studio will give a future oriented vision, illustrated with product and advertising concepts. There will also be a workshop and a guided tour held each day of each show. In talks, Françoise Dasseto (White Spirit agency), Laurence Bethines (Team Creatif) and Jean-Marc Lévy (Marketing Studio) will take turns explaining the common points between the two industries, determining the codes that are usable by both, analysing the market and developing segments and providing an understanding of the distribution channels most suited to them.