ITCM has partnered with design group Smallfry to create a packaging concept specifically tailored for each individual. The concept, called Late Particularisation, has been used to “maximise productivity and production flexibility across a product line which has many variants”.
The new customised line is designed to accommodate retailer needs such as customer choice, innovation and space saving purposes. The packaging concept could be applied to a range of markets including medical, food and sunscreen.
Specifically for make-up, ITCM has designed a conceptual foundation bottle for women’s changing skin tone through the summer and winter months. The design would provide women with a tonal range to adjust to skin tone.