French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.
French YouTube vloggers outperform beauty websites
'YouTubeuses' identified as key players
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The Ordinary spotlights New York City transit problem with free bus shuttle service
Read moreThe skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
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Skin Care
The Ordinary spotlights New York City transit problem with free bus shuttle service
The skin care brand’s latest stunt aims to provide a ‘solution’ to a New York City transportation pain point, running a free express shuttle from Williamsburg’s Domino Park to Prospect Park in Brooklyn to cut the usual commuting time in half
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Click here to find out more.
Click here to find out more.
Skin Care
La Roche-Posay enters first entertainment partnership with Minions & Monsters
The L’Oréal-owned skin care brand has teamed up with Illumination's Minions & Monsters to launch the ‘Ready, Clear, Action!’ acne campaign ahead of the animated film’s upcoming release, spotlighting La Roche-Posay’s Effaclar range
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Colour Cosmetics
Gen Z are still the most sought-after beauty demographic, but for influence, not spend
With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment