French YouTube vloggers outperform beauty websites

Published: 2-Feb-2015
Marketing

'YouTubeuses' identified as key players

You need to be a subscriber to read this article.
Click here to find out more.
French YouTube vloggers outperform beauty websites

French YouTube beauty vloggers now have more influence than some of the leading beauty websites for women, according to a recent study by French market researcher Influence4You.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

Media
Rimmel London kicks off partnership with Chelsea FC Women

Rimmel London kicks off partnership with Chelsea FC Women

Read more
The Coty-owned make-up brand will feature players Katie McCabe, Lauren James and Lucy Bronze in a new Rimmel London campaign centred on Match Perfection foundation at the start of the season

Trending Articles

  1. Neutrogena issues statement after social media backlash following Hayden Panettiere’s death The skin care brand has responded to a backlash online, after claims by actress Hayden Panettiere, a former Neutrogena Brand Ambassador, that she was fired from the brand for talking about her mental health resurfaced online following her death on 16 August
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    Lilac and lavender are taking over beauty: 6 new launches leaning into the trend As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
  3. Colgate taps BTS’ j-hope to front vitamin C-infused toothpaste The Colgate-Palmolive Company-owned oral care brand has partnered j-hope from K-pop boy band BTS to launch new whitening toothpaste, Optic White Vitamin C
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Exclusive: Gen Z make-up brand Lottie London breaks into fragrance The British brand’s new perfumes have been created in partnership with streaming service Netflix, inspired by the television show Outer Banks
  5. Estée Lauder taps Hailee Steinfeld to front Glimmer fragrance campaign As Estée Lauder launches Glimmer, a new prestige fragrance, the brand calls on Sinners actress Hailee Steinfeld as it aims to reach a new generation of consumers

Upcoming event

Anti-Ageing & Skin Health: The Actives Driving Growth

10 September and 17 September 2026 | Virtual See all

You may also like

Media
Rimmel London kicks off partnership with Chelsea FC Women

Rimmel London kicks off partnership with Chelsea FC Women

The Coty-owned make-up brand will feature players Katie McCabe, Lauren James and Lucy Bronze in a new Rimmel London campaign centred on Match Perfection foundation at the start of the season
Media
Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

Lancôme taps Martha Stewart for La Vie est Belle Very Cherry fragrance launch

The L’Oréal-owned beauty brand has partnered with Stewart for its first ever woody cherry scent
Marketing
Clarins names Chinese actress Zhang Ziyi Global Spokesperson for Precious line

Clarins names Chinese actress Zhang Ziyi Global Spokesperson for Precious line

Zhang Ziyi will front Clarins’ premium skin care line, Precious, which is formulated using the cryoextracted essence of the moonlight flower. The Chinese actress will front a new campaign which launches in September
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics
Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

Lilac and lavender are taking over beauty: 6 new launches leaning into the trend

As soft shades of purple slowly take over everything from colour cosmetics to skin care packaging, discover the best beauty launches centred around lilac and lavender tones
Media
Neutrogena issues statement after social media backlash following Hayden Panettiere’s death

Neutrogena issues statement after social media backlash following Hayden Panettiere’s death

The skin care brand has responded to a backlash online, after claims by actress Hayden Panettiere, a former Neutrogena Brand Ambassador, that she was fired from the brand for talking about her mental health resurfaced online following her death on 16 August
Marketing
L’Oréal Paris names actress Kristen Bell Global Ambassador

L’Oréal Paris names actress Kristen Bell Global Ambassador

Kristen Bell, the comedic actress who narrated all six seasons of the television series Gossip Girl and stars in Netflix’s Nobody Wants This, will front L’Oréal Paris’ upcoming Age Perfect Cell Renewal Midnight Cream
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance
Rapper Ice Spice enters beauty with first-ever fragrance In Ha Mood

Rapper Ice Spice enters beauty with first-ever fragrance In Ha Mood

In Ha Mood, created in partnership with Revlon, is a floral fruity amber eau de parfum said to ‘capture the confident, magnetic energy’ of the 26-year-old American artist. It is on sale exclusively at Ulta Beauty
Subscribe now