French luxury skin care brand Galénic has announced Chinese actress Zhao Liying as its new global brand ambassador.
Liying is known for her roles in the Chinese television series Legend of Lu Zhen and romance series Boss & Me.
In a statement, the brand said Zhao “exemplifies beauty, grace and excellence,” values that align closely with Galénic’s core philosophy.
It added that her appointment reflects “the relentless pursuit of perfection, showcasing the perfect fusion of strength and beauty.”
To mark the collaboration, Zhao Liying unveiled Galénic’s flagship product, the Galéniceutiques Serum.
The serum, now featuring an updated formula, promises to brighten and even the complexion.
Its formulation combines vitamin C with Galénic’s proprietary Active Anchor Technology, a delivery system that the brand says ensures targeted transportation of vitamin A directly to the skin cells for maximum efficacy.
In a post on Instagram, Galénic shared its excitement: “Galénic is honored to introduce the iconic actress Zhao Liying as our New Global Brand Ambassador, where French elegance meets international prestige.”
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