Thanks to the latest advanced research in beauty technology, cosmetic brands are beginning to offer consumers increased personalisation in skin care - by analysing DNA to create tailormade anti-ageing skin care solutions.
Gene analysis gains momentum in cosmetics industry
GENEU allows customers to swab their DNA on the high street
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Olehenriksen to open sweet-inspired Scandiland pop-up in New York
Read moreThe pop-up event in New York, US, takes inspiration from the beauty brand’s Scandinavian heritage as Olehenriksen’s celebrates the launch of its newest Pout Preserve Peptide Lip Treatment, Scandi Candy
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Skin Care
From selfie to shelf: how AI skin analysis is changing beauty retail
AI skin analysis is moving beyond the digital consultation. For beauty retailers, the technology is becoming a product discovery tool, connecting individual skin needs with ingredients and products across e-commerce and physical stores
Skin Care
What are the trends shaping beauty and wellness fulfilment right now?
Beauty trends can change quickly. Looksmaxxing, skin longevity, peptides, seasonal scents and colour palettes, and hybrid products such as skin tints are all influencing what consumers are looking for. But behind those trends, fulfilment is having to adapt too
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Skin Care
Are men being left out of the longevity beauty boom?
Longevity science has dominated the beauty market, but some argue that men seem to be left out of the equation. Does having women be the sole focus on longevity tap into harmful fears of ageing, and should the male demographic be included in the growing segment?
Research & Development
Pinterest launches beauty guides feature and first-ever Beauty Trend Report with Sephora
Pinterest’s new beauty guides feature will enhance pins with ‘how-to’ information and step-by-step instructions for doing hair, nail and make-up looks, helping users put beauty inspiration and ideas into practice at home or in salons