Gene analysis gains momentum in cosmetics industry

Published: 9-Jan-2015
Manufacturing Research & Development Skin Care Analysis

GENEU allows customers to swab their DNA on the high street

You need to be a subscriber to read this article.
Click here to find out more.

Thanks to the latest advanced research in beauty technology, cosmetic brands are beginning to offer consumers increased personalisation in skin care - by analysing DNA to create tailormade anti-ageing skin care solutions.

Not yet a Subscriber?

This is a small extract of the full article which is available ONLY to premium content subscribers. Click below to get premium content on Cosmetics Business.

Subscribe now Already a subscriber? Sign in here.
See more

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Read more
Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…

Trending Articles

  1. You need to be a subscriber to read this article.
    Click here to find out more.
    5 major beauty fails of 2025: sun burn tanning trends to dystopian skin care The Cosmetics Business team share their views on the 2025 beauty moments that are best left behind as we head into 2026, from sun burn tanning trends and insincere advertising, to unnecessary skin care aimed at young children aged three-plus
  2. Cosmetics Business predicts the top 5 beauty trends of 2026 in new report Resilience is the new watchword in skin and hair care, neuro-beauty turns evidence-based, and male grooming finds its next boom; these are among the trends shaping beauty in 2026
  3. You need to be a subscriber to read this article.
    Click here to find out more.
    Gisou Holiday ‘Pup-Up’ to hit New York City in partnership with Sephora Gisou, founded by Negin Mirsalehi, has teamed up with retail giant Sephora to launch the ‘Holiday Pup-Up’ – a two-day pop-up experience celebrating the brand’s latest launch and limited edition merch
  4. You need to be a subscriber to read this article.
    Click here to find out more.
    Cosmetics Business picks: 7 new beauty launches to know Fresh fragrances from Ouai and Sol de Janeiro, K-beauty skin care from Dr Althea and an oral care collab between Rick Owens and Selahatin make up this week’s biggest new beauty launches
  5. You need to be a subscriber to read this article.
    Click here to find out more.
    5 beauty trends that defined 2025: From cherry coded to longevity Between cherry hues and scalp care’s glow up, to longevity dominating skin and hair care, these are the beauty trends from the past 12 months that stood out for the Cosmetics Business team

Upcoming event

Cosmoprof North America Miami 2026

27-29 January 2026 | Miami, USA See all

You may also like

You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

Cosmetics Business team picks: 5 trends destined to shake-up beauty in 2026

Spicules, wearable maximalism, metabolic beauty, elevated essentials and advanced skin care for ‘Ozempic face’ will dominate the cosmetics sector in 2026. This is why…
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Charlotte Tilbury is the most recommended beauty brand by AI this Christmas

The Puig-owned make-up company has topped a list of beauty brands being recommended the most by artificial intelligence (AI)-powered chatbot ChatGPT for the 2025 holiday gifting season
Skin Care

Molly Sims’ YSE Beauty closes $15 million Series A funding round

The funding round, led by Silas Capital, has raised fresh investment for the skin care and colour cosmetics brand following a strong year and its Sephora rollout
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

Opinion: The digital beauty sampling boom set to take over in 2026

Digital beauty sampling is no longer just an optional way to promote a brand. Instead, it is growing into a marketing mainstay that can help propel businesses even further. Will Glynn-Jones, founder of Send Me a Sample, explains
Ingredients

Cosmoprof India 2025 confirms its strategic relevance for the Indian beauty industry

With nearly 13,000 visitors and 200 qualified buyers, the show reinforces its reputation as India’s premier B2B platform for beauty professionals
Colour Cosmetics

Sukoshi announces plans for 40 US stores by 2026 amid major expansion

The Asian beauty retail destination is set to open a number of new locations across North America, including Miami, Atlanta, and New Jersey, as Asian beauty continues to boom in the US market
You need to be a subscriber to read this article.
Click here to find out more.
Ingredients

How to formulate a bakuchiol gel cream

Natalie Garwe shares a sensorial formulation based on bakuchiol, a non-irritating botanical alternative to retinol
Subscribe now