GHD appoints Liz Griffiths as Chief Growth Officer as part of strategic leadership shake-up

By Lollie Hancock | Published: 30-Mar-2026
Hair Care Finance

The Wella Company-owned hair tools brand has announced a number of strategic leadership changes to strengthen its global operating model and support continued expansion across markets

GHD has announced multiple changes to its senior leadership team to strengthen its global operating model and support continued expansion across markets.

As part of this strategic leadership shake-up, the Wella Company-owned hair tools brand is evolving its Chief Marketing and Digital Officer role to a broader Chief Growth Officer (CGO) position.

The introduction of the CGO role reflects GHD’s goals to “bring together category strategy, brand building, consumer experience and professional advocacy, digital acceleration, and commercial performance under one integrated agenda”.

Liz Griffiths, GHD’s current Managing Director UK&I, will be the first to hold this newly created position.

Have you launched an innovative product, brand or campaign in the past 12 months? Then you could be in with a chance of winning at this year's new and improved Pure Beauty Awards 2026. Click here for more information.

In addition, Ross Leibbrandt will step into the Managing Director UK&I role from his current position as  Managing Director APAC.

Leibbrandt brings over a decade of experience in leadership positions with the brand.

Finally, Norberto Videira, GHD’s Managing Director EMEA, will expand his role to become Regional Managing Director EMEA & APAC.

Jeroen Temmerman, CEO of GHD, commented: “These leadership changes mark an important step in strengthening the way we operate as a global brand. 

“As we celebrate 25 years of ghd, evolving our structure and unifying our growth functions helps create greater consistency, agility, and impact across our markets. 

“Liz, Ross, and Norberto are exceptional leaders who bring deep experience, strong commercial acumen, and a shared passion for our brand and consumers. 

“I am excited to work with them in their new roles.”

Related content:

See more

You may also like

Hair Care

GHD and Cloud Nine Hair entrepreneur Robert Powls dies

Read more
The hairdresser and entrepreneur who helped revolutionise the hair tools industry with GHD and Cloud Nine Hair has passed away at the age of 79

Trending Articles

  1. L'Oréal asks for Color Wow sale price to be kept secret in court case In a dispute between Color Wow and an executive, L’Oréal has argued that disclosing the price it paid when acquiring the hair care brand could cause commercial and competitive harm to its business
  2. You need to be a subscriber to read this article.
    Click here to find out more.
    It’s complicated: Estée Lauder Companies and Puig’s relationship status if they enter this merger The news that Estée Lauder Companies is in ‘discussions’ with Puig around a potential merger has shaken the beauty industry, but could this mega deal be mutually beneficial, or will it dilute what makes both organisations unique? CB investigates
  3. Henkel to acquire Olaplex in $1.4 billion deal to strengthen hair care portfolio The German consumer goods giant has entered into a definitive agreement to buy the premium bond-building hair care brand, with the deal expected to close as soon as the second half of 2026

Upcoming event

Packaging Innovation in Beauty: Sustainability, Materials & Consumer Experience

30 April and 7 May 2026 | Virtual See all

You may also like

Hair Care

GHD and Cloud Nine Hair entrepreneur Robert Powls dies

The hairdresser and entrepreneur who helped revolutionise the hair tools industry with GHD and Cloud Nine Hair has passed away at the age of 79
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

GHD debuts ‘ultra fast’ hairdryer, heating up competition in the hair tools market

GHD has launched an ultra-fast drying, powerful airflow Speed Ionic hairdryer to mark its 25th year in business, and accelerate its reputation as a multi-category hair tech tools player, but has it really innovated one of the sector’s oldest products?
You need to be a subscriber to read this article.
Click here to find out more.
Colour Cosmetics

From concept to shelf: The untold story of 7 iconic beauty products

YSL Beauty’s Touche Éclat, MAC Cosmetics Viva Glam and CeraVe’s Moisturising Cream are category-defining beauty items. CB reveals how these products, and four others, reached cult status in our ‘Untold Story’ series
Hair Care

GHD is the next big beauty brand to embrace AI in its marketing

The hair tool brand’s first foray into AI is an a curl finder quiz designed to help consumers address ‘common confusion points’ when it comes to choosing curling styling tools
You need to be a subscriber to read this article.
Click here to find out more.
Hair Care

The untold story of GHD’s Styler

The British brand reveals how its 24-year-old straightener-curler hybrid tool shook up the hair care market and, through evolution, has maintained its cult status reputation in Cosmetic Business’ ‘Untold Story’ series
Hair Care

GHD shakes up C-suite to fuel to its ‘ambitious’ global growth strategy

The British brand has added four seasoned beauty executives to its global team to grow and strengthen its position in America, Australia, France and Spain
You need to be a subscriber to read this article.
Click here to find out more.
Fragrance

Cosmetics Business Picks: 8 beauty launches to know this summer

Cosmetics Business rounds up a selection of new beauty, hair care and fragrance launches that have been released in July
Subscribe now