Hair styling brand ghd has partnered with British designer Lulu Guinness to support Breast Cancer Now, a leading research charity.
Lulu Guinness launched back in 1989 as a handbag and accessories label, and today operates internationally across the UK, China, Taiwan and the US.
The new limited edition collection features the brand’s iconic lip print on the newly-launched ghd gold styler and air hairdryer.
ghd is said to have raised over £10m in the last 14 years in support of breast cancer charities; £10 from each purchase of the new range will be donated to Breast Cancer Now.
Guinness said: “The ghd annual pink collection is so iconic and has raised an incredible amount of money for breast cancer charities globally.
“I am thrilled to be a part of the campaign this year and hope my design helps to raise even more valuable money for charity.”
Breast cancer is still the most common cancer in the UK, with around 55,000 women diagnosed every year.