Givaudan has completed its acquisition of fragrance player Belle Aire Creations in a bid to strengthen its reach with local and regional customers in the US.
The Swiss fragrance company confirmed its deal to snap up the US-based fragrance house – which was first announced in October – has officially closed.
The acquisition is aligned with Givaudan’s 2030 strategy to expand its creative capabilities across North America as it doubles down on its fragrance offering in the US.
Belle Aire Creations was founded in 1982 by three Illinois entrepreneurs who shared a vision to make high-quality fragrance development with more agility.
"We are thrilled to officially welcome the employees of Belle Aire Creations to the Givaudan family,” said Gilles Andrier, CEO of Givaudan, who is set to retire from the business in 2026.
“The company’s strong reach with local and regional customers, combined with our global creative expertise and innovation capabilities, will enable us to serve the dynamic North American market even more closely and effectively."
While the terms of the deal have not been disclosed, Belle Aire Creations’ business would have represented approximately CHF 65m of incremental sales to Givaudan’s results in 2024 on a pro forma basis.
Givaudan plans to fund the transaction from existing resources.
Maurizio Volpi, President Fragrance & Beauty at Givaudan, added: "This acquisition reinforces our commitment to offering tailored fragrance solutions that reflect the diversity and vibrancy of the US market.
“Together, we will create even greater value for our customers through agility, creativity and shared passion for scent.”
Stacey David, CEO of Belle Aire Creations, said the US fragrance player is “delighted” to join Givaudan.
“This partnership will build on our entrepreneurial spirit and customer intimacy, giving us access to global resources while maintaining the unique relationships that define Belle Aire Creations,” said David.
Givaudan also snapped up a majority stake in Brazilian fragrance supplier Vollmens in July to further support the supplier’s regional growth in Latin America.
The company is working hard to boost its presence in the Chinese market too, having recently invested CHF 40m in a new fragrance and beauty facility in the country.
The 30,000sqm site in Guangzhou, Guangdong province, was cited as a “landmark” moment in the company’s ongoing commitment to China.
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