BB cream, CC cream, Cushion, Face masks: the Korean cosmetic revolutions boost the market all over the world thanks to the high level of innovative differentiation in terms of shaped-memory, jelly craze & water-sensation textures, nature-infused products.
The beauty routine of Asian women and more especially in Korea is composed of almost 7 steps to reach a pure & smooth skin, and consumers around the world con-sider K-Beauty cosmetics as valuable products having a high impact on their skin.
During in cosmetics Korea in Seoul, Givaudan Active Beauty highlights 7 K-Beauty related concepts including powerful active cosmetic ingredients to inspire the creation of the new Asian inspired products:
#InnovatetoLead
Oil infused microcapsules to nourish the hair (Hyalusphere) -Oil compatible hyaluronic acid (PrimalHyal Gold) –Hair care hyaluronic acid solution (ResitHyal)
#ExperiencetoSeduce
The new aqua-sensation S3D Millésime containing Revivyl, SensHyal and Unitamuron H-22
#MakeUpRevolution
Magical make up solutions with our sweat resistant and long-lasting Unimer U-1946, or our Bi-color Unispheres for colour transforming BB creams
#BeZen
Break down skin stress (cortisol) with Neurophroline Get protected from Ozone (Unicontro-zon)
#Hydrate&Refresh
Pure spring sea water (Eau de source Marine) Microalgae hydration secret (Hydrintense) Long term on skin activated coolant (Evercool)
#MensGrooming
Redensyl to ensure hair growth Colorboosting Unispheres to hide grey hair
#ColorImpression
Instant skin whitening with Flashwhite Unispheres Vibrant colours technology in shower gels and shampoos with Colour Explosion Beads
Fabrice Lefèvre, Marketing & Innovation Director said “The Korean cosmetic industry is leading the way in our industry thanks to Korean brands’ tremendous short time to market. These K-brands also keeps being highly innovative by breaking down rules such as men’s make-up innovations, or by offering new textures packaged in the best quality packs to ensure the best consumers experience. We analysed their key success factors and combined them in 7 themes to inspire our customers.”
To find out more about Active Beauty’s K-Beauty related innovations, come to visit us at in-cosmetics Korea in Seoul booth #J60.
