Groom for well-being

Good grooming and hygiene are just as important as diet, nutrition and exercise in achieving a sense of well-being, according to a new report from Datamonitor.

“Growing concern about healthy lifestyles is leading consumers to question what they are applying on their skin,” says market analyst and report author Daniel Bone. “As consumers adopt a more holistic approach to managing their health, they are looking towards beauty products in helping them to fulfil broader health ideas”.

Datamonitor says the C&T industry is well placed to take advantage of these opportunities. “In particular, the UK's £1.1bn personal hygiene market is well placed to capitalise on the emotional dimension of wellness,” says the report.

Further information is available at www.datamonitor.com