This article was originally published in the Hair care Trend Report. Receive your copy here
From celebrity serums to clinical staples, consumers are flocking to hair growth solutions. And as scalp care surges, brands are racing to meet demand with science-backed formulas, new formats and clear education.
Hair growth and scalp health have moved from niche to mainstream. The global hair growth products sector was worth US$8.85bn in 2024 and is on track to climb to $12bn by 2033, according to global management consulting firm IMARC.
Minoxidil, the medication that enables hair growth, is also forecast to expand steadily with a 5–6% CAGR into the 2030s.
Now in 2025, consumers want fuller, stronger hair and they want credible solutions that deliver visible results. Celebrity launches have helped to turbocharge attention, but the momentum is sustained by category fundamentals that are trending up across markets, channels and formats.
Cécred, singer Beyoncé’s hair brand, is a prime example. The brand’s new Protection Collection targets the specific needs of protective styles and extensions with five products that address build-up, comfort and take down.
The line introduces PhytoFerment, a proprietary balanced ferment blend inspired by herbalism to soothe and nourish the scalp while clearing impurities, in order to support overall scalp health.
The assortment spans a no-rinse Scalp Refreshing Spray, a Detoxifying Shampoo, a high slip Detangling Spray, a nourishing Oil Ritual treatment with a blend of 21 oils, a balm-to-oil Hair and Scalp Balm for textured hair.
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