Harrods builds on pop-up success with return of ‘bigger’ H Beauty on Tour

By Amanda May | Published: 28-Apr-2025
Retail Marketing

The UK luxury retailer’s H Beauty on Tour pop-up is back this May, with a circus-themed beauty playground after being ‘incredibly well received’ last year

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Harrods’ H Beauty on Tour pop-up is returning to reinforce the UK retailer’s position as delivering the “best beauty experiences within the regional market”.

The circus-themed pop-up is returning to UK cities London, Chester, Edinburgh and Glasgow in May, offering a new “sensory beauty wonderland” after the success of the department store’s 2024 tour activation.

Situated within a giant pink tent, H Beauty’s 2025 circus-themed tour will encompass exclusive product launches, immersive experiences and fairground-style games. 

“H Beauty On Tour in 2024 was so incredibly well received that we wanted to make this year’s campaign even bigger and bolder so that even more of our audience could enjoy the experience,” Megan Mosley, Head of Marketing at H Beauty, told Cosmetics Business.

“H Beauty On Tour is a strategic step in reinforcing our position as offering the very best beauty experiences within the regional market – a next level beauty destination for discovery, play and personalised service. 

“These cities have been strategically selected to amplify our

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