Pure Beauty

Harry Styles’ Pleasing unveils London pop-up at Selfridges

By Austyn King | Published: 13-Nov-2023

The space at the department store’s Oxford Street flagship features exclusive products across the brand’s fragrance, make-up and clothing ranges

Harry Styles’ beauty brand Pleasing is opening a UK pop-up space at Selfridges’ London flagship department store.

To promote the brand’s recent fragrance launches, shoppers will be able to get their hands on exclusive shades of Pleasing’s cosmetic products while browsing its collection of scents, make-up and clothing in a theatre-inspired setting.

The interactive space features ‘ticket’ booths where consumers can sample the fragrances via paper tickets spritzed with the scents.

Consumers who purchase a fragrance will also receive a complimentary Pleasing tote bag themed to their chosen scent: Closeness, Rivulets or Bright, Hot.

They can also open drawers to discover the brand’s collection of nail polishes, including new shades that are said to be exclusive to Selfridges.

In addition, the brand is promising entertainment from “special performers”, while consumers can also shop confectionery products alongside Pleasing’s clothing range, which includes sweatshirts, jogging bottoms, socks and hats.

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The Selfridges space comes after Pleasing launched global pop-ups in London, New York and Los Angeles last year, to mark the brand’s one-year anniversary.

Selfridge’s Corner Shop pop-up space has previously partnered with the likes of Charlotte Tilbury for the make-up brand’s Disney collaboration, as well as creating a Barbie Dreamhouse this summer.

The Pleasing pop-up is open until 9 December at Selfridges' The Corner Shop space on Oxford Street.

Image credit: Wikimedia Commons

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