Harry Styles’ Pleasing is bringing its PleasingLand pop-up to the UK ahead of the singer’s ‘Together, Together’ tour coming to London on 12 June.
The beauty and fashion brand’s activation will open in London shopping destination Carnaby Street from 12 June to 5 July, offering "sensory adventures, shoppable Pleasing classics and the most exclusives this side of the Thames”, read a company email.
The pop-up is travelling to London following a successful three-week stint in Amsterdam, Netherlands, which opened one day ahead (15 May) of Styles’ tour kicking off there.
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The ‘Together, Together’ tour is to celebrate Styles’ latest album Kiss All The Time. Disco, Occasionally, which was released on 6 March.
The PleasingLand pop-up in London will include a “scent arcade”, where visitors can discover the brand’s wide range of fragrances.
This includes Happy Accident; Welcome Dreams; Rivulets; Closeness; and Bright, Hot.
The pop-up’s Pleasing x Loop discovery room, meanwhile, will provide a “fully immersive music world” for visitors.
Pleasing x Loop Earplugs collaboration
Pleasing has collaborated with Loop Earplugs on two limited edition sets of circular plugs, called Loud Enough, which are designed to protect the eardrum in loud, live music settings.
The earbuds are available in two colourways: Blue and Pink.
Pleasing’s full range of nail polish, skin care, fragrance and apparel will be on show, as well as exclusive product drops, which are under wraps for now.
Styles launched his lifestyle brand Pleasing in November 2021 with a range of nail polishes, skin care and branded apparel.
The company expanded into make-up in 2022, unveiled a range of sex-inspired fragrances in 2023 and then broke into sun care in 2024.
Last year, the brand entered the sexual wellness category with the launch of Pleasing Yourself.
This was a debut collection that included the Pleasing Double-Sided Vibrator, and premium, FDA-approved silicone lubricant, The Pleasing Lube.
Pleasing’s PleasingLand pop-up will be situated at 14 Carnaby Street, London, and open 12pm to 7pm each day.
However, American Express card members can access the pop-up one hour early from 11am to 12pm each day.
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