Have selfies changed the face of cosmetics?

Published: 8-Jun-2015
Colour Cosmetics

Has the selfie changed what consumers want?

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For a trend that started with teens on social media, creating a new dictionary definition is quite an achievement. Selfies are now obligatory at almost every event, with celebrities, politicians and even Queen Elizabeth being snapped in one.

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Colour Cosmetics

Gen Z are still the most sought-after beauty demographic, but for influence, not spend

With Gen X and boomers now beauty’s biggest spenders, Gen Z’s power play is changing behaviour. This group is demanding premiumisation with accessibility from brands in 2026, as well as a genuine cultural connection, which makes winning this group over a critical future investment
You need to be a subscriber to read this article.
Click here to find out more.
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