HBA has announced details of the innovations to be presented at its fifth mid-year conferences. The two concurrent educational symposia and exhibitions will take place March 21-22, 2007 at the Crowne Plaza Hotel in New York City, focusing on anti-aging and natural beauty.
The anti-aging conference will focus on the latest technological and scientific advancements in anti-aging skin care and treatments. Topics that will be presented include compelling cosmeceuticals, self-adjusting emulsions, novel delivery systems, alternatives to cosmetic procedures as well as patent information and break-through ingredients. A daily keynote address will start each day with marketing strategist and trend watcher, Wendy Lewis speaking on “Exploring the Links Between Anti-Aging, Wellness & Beauty to Attract New Customers,” on Wednesday, March 21st. The Thursday morning speaker will be Ju E Wong, senior vice president, global business, N.V. Perricone on the “Science of Aging: Cosmeceuticals Leading Role.”
The natural beauty conference will present the latest innovations, ingredients, and trends that are taking place in this area of personal care that is fast becoming the next big thing for consumers. Advanced topics that will be covered include natural preservatives, different ingestibles for beneficial beauty, South American nutraceuticals, organic ingredients, botanical extracts, nanotechnology as well as natural tanning agents. Keynote speakers will include Julia McNamara, vice president of marketing, consumer markets, Datamonitor sharing insight on “Hot Trends in the Natural Personal Care Market.” The address on March 22, will be Melanie Smith, director of product development, Mary Kay, talking about “Formulating With Botanicals.” The Conference will conclude with a presentation by Chia Wen Chen, MS, director of natural products, The Estee Lauder Companies, presenting the latest information on “Anti-Aging: A Natural Way.”
“Led by a diverse roster of experts and companies that include top R&D scientists, researchers, analysts, chemists, and nutritionists these conference programs will cover the most advanced and scientific developments in Anti-Aging and Natural Beauty from A to Z,” said Jay Gorga, event director for HBA Global Expo.